In the mid-90s, TB Simatupang area was relatively unknown to the majority of the business community in Jakarta. No companies ever wanted to have offices there. But in just a couple of years, the situation changed rapidly.

Today, TB Simatupang is seen as a rising star. Some have even labelled the region as the future CBD. A lot of companies had moved their office from the golden triangle zone to TB Simatupang and more are considering to join the trend.