From Hard Rock's website - Located at a historical downtown crossroads, Hard Rock Cafe Ho Chi Minh City is situated within the Kumho Asiana Plaza complex, which is also comprised of a luxury shopping mall, Intercontinental Hotel, Office Tower and Serviced Apartments.

With numerous tourist sites in the vicinity such as the Notre Dame cathedral, Reunification Palace and US Consulate, (also known as the location where the last US chopper lifted off in 1975), the cafe is located on a main traffic artery, making it highly visible to tourists and locals alike.