Lady-friendly Seoul

You can see a green squishy sidewalk in the back, left corner

In late April the Seoul Metropolitan Government announced plans to make Korea more female-friendly. Sounds great to those of my variety, but some the ideas put forth by the overwhelmingly male-staffed government to reach this goal are at the same time humorous and mildly offensive. Parking spaces designated as ladies-only have been a big media attraction. Complete with pink paint and skirted icons, the spaces certainly brighten up the city's public parking areas. Perhaps its not the idea itself that's questionably altruistic, but the way in which officials and media are describing it. Take, for example, this passage from the Korea Times:

The spaces will be painted pink with emblems of women in the center. The special parking lots will be longer and wider than normal parking spaces.

I guess stereotypes of female drivers are cross-cultural. Some web browsing tells me ladies-only spaces in other Korean cities may utilize different emblems to keep men at bay. Although the design below is purtier, I prefer the more elusive skirt/surfboard/sunset option.

Although I don't drive in Seoul, I'd be more inclined to take advantage of the exclusive spots in a huge city where vehicles are plentiful and parking is scarce than to complain about sexism. The female-only spots are also reportedly well lit and located nearer elevators, exits, and security guards.

The media's go-to government spokesperson on this issue is Assistant Mayor for Women and Family Affairs Cho Eun-hee. Ms. Cho told the Korea Times, "It is like adding a female touch to a universal design and make things more comfortable for women."

The she-spots, as my friend Matt likes to call them, are just part of the city's plan to make the ladies happy. In fact, the "Women Friendly Seoul" initiative is a 95-million dollar endeavor which includes installing nearly 7,000 female toilets around the capital and replacing heel-eating brick sidewalks with a more stiletto-friendly squishy surface. Personally, I'm a big fan of the bouncy sidewalks. Some even offer a deceptive brick-like design that once made my sister-in-law believe she had drunk one two many glasses of soju with dinner.

Source: Abby Off-Air
Abby Rhodes is an American broadcaster working for the Korean Broadcasting System in Seoul, South Korea. Catch her KBS World Radio programs by going to world.kbs.co.kr/english

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