Cycling around Seoul in style

When older Koreans see bicycles, they often think of the Korean soap opera "Country Diary, in which the son of a rural family roams around his village in his old bicycle.

For the younger generation of Koreans, however, bicycles are a fashion statement.

A clay animation director, Hong Seok-hwa, 35, started riding in February. From his home in Sinsa-dong to his office in Samseong-dong, he spends 20 minutes commuting every day. He can make it to appointments that are anywhere within an hour and a half by bike. For him, traffic or cost has nothing to do with his bike. It's a matter of style.

On a recent weekday, Hong was neatly dressed in a business suit and hip yellow glasses.

"I'm sweating, but how can I give up my style? I have to stay in good shape," says Hong, folding up his bicycle. "Isn't it stylish when I fold this up and hold it on one side?"

Hong's bicycle is called the Strida, an English model that costs about $400. In Korea alone, more than 30,000 bicyclists own the Strida. The bicycle, with its unique frame, has earned a reputation as "the most beautiful triangle in the world." Also, it has a greaseless Kevlar belt to replace the traditional oily chain.

One disadvantage of the Strida is that it is unable to shift gears when on an incline. In these conditions, it is better to push the Strida along. Yet this defect does not reduce Hong's affection for his bicycle. "It's beautiful when folded and set in one place," he says. "I feel proud whenever I am on the subway or in restaurants with this. If I sweat, I can take off my jacket, and if I am too tired to ride, I can fold it up and take a cab."

Seven years ago when Hong underwent a knee operation, he was unable to even climb up hills. But since he's begun riding, Hong's knee has recovered. He's also lost three kilograms (6.6 pounds). Plus, he's saving money on car maintenance. Hong also points out that he tends to care for his fashion and style, rather than just giving up.

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